With the fast-development of real estate drone photography and video, many realtors and photographers get more visibility online and sell properties quicker. According to MLS statistics, property listing using breathtaking aerial images sold 68 percent faster than homes with standard images. By adding aerial photos and videos for their marketing concept, realtors and agents can broaden their target audience and sell properties more effectively. What used to be a specialty marketing package is now the standard in effectively marketed real estate listings.
Real estate Drone Photography and video become popular for all photographers and realtors
Real estate Aerial photography is an important part of real estate field. Before, only luxurious property owners with big amount of invest can hire a plan or helicopter to take the aerial photos and videos. Because it required a plane charter, an elaborate set-up, and very expensive technology. But now, thanks to the fast-developments of the technology, this drone device can help us to take the breathtaking photos for their property listing. With high-quality 4K cameras, it becomes a revolutionize the aerial photography industry.
Moreover, with the support of FAA, drone is coming more popular today. From 2015, thanks to the FAA with official drone regulations, drone can be used widely among photographers. Drones for commercial use must be under 55 pounds and operated by a licensed “remote pilot airman.” The licensing costs under $200 and can be completed online. Under these new, clear, and inexpensive regulations, all the realtors can afford to add the aerial photos and videos for their marketing concept. Drones have brought what was once reserved for high price tag properties to listings of all price points.
Drone Photography Provide the Totally Views in the First Shot
Real estate Aerial photography using drone become one of the most favorite kind of photography for many reasons.
First of all, it allows real estate agents to showcase the entire property, and all its exterior selling features, in a single shot. That means we can save more time to get the perfect photos for the house that only coveted 20 seconds of focus. Before with traditional photography, we have to take several photos, to showcase the most beautiful features of the house. And these photos are not enough attractive for them to scroll through, drones can capture in a single shot.
According to the Institute for Behavioral and Experimental Real Estate research about the eye movements of buyers browsing real estate online. It is said that 95 percent of viewers spent the most time focused on that first exterior photo. If you can showcase the totally views of the house with only one first photos, homebuyers can save more time to find their most suitable options for them. Then after focusing on the main photo for 20 seconds, their eyes “tended to flit all over the screen.” So with powerful technique like drone, we can provide the authentic and realistic photos and videos for potential customers. This why, over 90 percent of buyers are starting their search online, and will only be presented with that first photo. So choosing that first photo is even more important when it comes to attracting more buyers to see the property in person.
There are many options that you can choose to showcase your property using real estate Drone photography. Such as : Outdoor Entertainment Zones, Expansive Land, Pools and Landscaping, or Water Features or the Proximity to Local Amenities.
Photographers and homeowners should check out the property first to understand which of these features can be the main selling points of the property. So they can use drone photography to capture it in the first shot. It is the best way to showcase the breathtaking views for the house and save more time for realtors and homebuyers to find their idea property.