Real estate videos is one of the most favorite kind of content that realtors choose for their online marketing campaign. As its excellent performance, it allows potential buyers to see a property without having to physically visit it. According to the National Association of Realtors (NAR), home walkthrough videos drive 157% more organic search results to your online listings. That’s the reason why more and more realtors decide to invest more time and money on this kind of video. Today, NiceColor will share with you 10 powerful tips on how to edit real estate videos for the absolute best results.
10 Powerful Tips to Edit your Real Estate Videos
In that competitve field like real estate, where the technology is the standard messure for each content. So photographers and realtors are always busy finding new ways to perform their property best. Moreover, homebuyers are now younger, they are tech-savvy. So they spend more time with online home shopping ever. So we can’t just record some footage and posting it online. Now, realtors have to spend much time and effort to create a quality real estate video – a product of intelligence. It requires to be well-edited, informative, and engaging, in order to truly showcase the property’s best features and keep viewer retention.
1. Create a Storyboard
First of all. we need to plan ahead for the video. It’s necessary to build up the plan which include the storyboard. It means, realtors and photographers can understand the story you want to tell. Then it is easier for photographers to choose the suitable compositions, angles and the highlights of the video.
Creating a storyboard will help you visualize how the video will flow and what shots you need to include.
With a clear plan in mind, realtors can save more time to check all the necessary parts of the videos. So they will have a smooth video without missing any key features of the property.
2. Keep It Short and Sweet
In such technology era, saving time is one of the priority that realtors and homebuyers should pay more attentions. Because buyers want to save more time for their shopping and realtors can save more money for the investment. So just use the short and sweet video for better interesting. Longer videos tend to lose viewer interest. So it’s important to keep your video as concise as possible.
For sweet video, we recommend you should focus only on the best features and highlights of the property. This way, it’ll end up with a more effective and engaging video that potential buyers will actually watch until the end.
And the standard length for a real estate video is about 1-2 minutes maximum.
3. Pay Attention to Audio
Audio is one of the vital part that can add more value for the video. It is the way you put the interesting mood to it and make it attractive. So bear in mind to choose the best suitable audio for it. Poor audio quality can completely ruin an excellent video as you want to create. And don’t forget to eliminate background noise. Ensuring that all dialogue is clear and easy to understand.
There may have many ways you can apply to improve the sound of the audio. One way we can recommend you is choosing a good microphone to dramatically improve the quality of the sound.