Real estate videos is one of the most favorite kind of content that realtors choose for their online marketing campaign. As its excellent performance, it allows potential buyers to see a property without having to physically visit it. According to the National Association of Realtors (NAR), home walkthrough videos drive 157% more organic search results to your online listings. That’s the reason why more and more realtors decide to invest more time and money on this kind of video. Today, NiceColor will share with you 10 powerful tips on how to edit real estate videos for the absolute best results.
10 Powerful Tips to Edit your Real Estate Videos
In that competitve field like real estate, where the technology is the standard messure for each content. So photographers and realtors are always busy finding new ways to perform their property best. Moreover, homebuyers are now younger, they are tech-savvy. So they spend more time with online home shopping ever. So we can’t just record some footage and posting it online. Now, realtors have to spend much time and effort to create a quality real estate video – a product of intelligence. It requires to be well-edited, informative, and engaging, in order to truly showcase the property’s best features and keep viewer retention.
4. Include Testimonials
One of the most advantages of the real estate video is that it can bring the most realistic things of property for customers. And along with it, you can use some testimonials from satisfied customers to build up the trust among customers. For brand-new customers, seeing a happy customers with their dream house is a must for their first impression. So realtors should use it as a crucial real estate videography tip. It not only builds trust but also adds credibility to your content.
So, don’t forget to get any feedbacks from your customers and make an interesting testimonials video for your documents. Trustworthy testimonials will be the powerful tool when it comes to showcasing your real estate property.
5. Showcase the Property’s Unique Features
The most advantages of the video is that you can choose the most unique features of the house to showcase to your customers. Within several minutes, homebuyers can have the comprehensive views of the house with its highlights. So it is the best way to save them more time on their online shopping process. So it’s crucial to strategize where to focus your efforts.
By choosing the most highlight features of the house, customers can understand more about the house and easier to make the decision. There may come in handy with different features such as the locations, the architecture or the decoration, etc. So homebuyers can easier to choose the most suitable property to explore it more. As a professional editing team, we recommend you to focus more on the property’s unique features. It’s also important to consider the likelihood of attracting potential buyers to a specific property.
6. Use Professional Editing Software
For a high-resolution video to showcase on all your platforms from social media to website, you need to use a processional software with experience editors. So it’s advisable to use professional editing software like iMovie, Adobe Premiere Pro, or Final Cut Pro to achieve the best results.
In that competitive field like real estate, realtors need to use the lastest updating software, that can provide you all the tools you need. So it can help you to create a professional-looking video, with high-quality transitions, soundtracks, and effects. This is the best way to offer you amazing videos that can help you stand out from the crowd.
So we recommend you, it is better to work with a professional real estate video editing company. And Nicecolor team are always here to help you create a walkthrough video in as little within 24 hours.