Real estate videos is one of the most favorite kind of content that realtors choose for their online marketing campaign. As its excellent performance, it allows potential buyers to see a property without having to physically visit it. According to the National Association of Realtors (NAR), home walkthrough videos drive 157% more organic search results to your online listings. That’s the reason why more and more realtors decide to invest more time and money on this kind of video. Today, NiceColor will share with you 10 powerful tips on how to edit real estate videos for the absolute best results.
10 Powerful Tips to Edit your Real Estate Videos
7. Double check about Color Correction
Color correction is one of priority that editors need to do first of all. It is the way they enhance the right color and make it a huge difference. So you have more chances to attract more customers with stunning shots and high-quality video overall.
Just like photos editing, video editing also require editors to do the same job. From correcting the color balance, saturation, and exposure of all clips. Make sure you double check them to achieve consistency across different shots. The realistic colors with smooth video will create a beautiful video for customers and make them fall in love shortly.
8. Add Text Overlays For the Highlight Features
For better video, you can think of some simple text overlays to get much more attention from customers. They can be an extra dimension, or some highlighting key features of the property. These are necessary notes that all homebuyers need to know. It can help them to understand more about the property instead of losing more time to ask about it.
When adding text overlays, make sure they’re easy to read and not too distracting.
9. Including Real Estate Drone Videography
Making an amazing video is the art of using the right shot. So it requires photographers and editors to understand the customers require and turn their dream house into true. The easiest way for them is using a variety of shots for your property. It will help you to provide a more dynamic and interesting viewing experience. By offering the comprehensive views of the house from the different angles, heights, and distances, customers have more chances to witness the whole house. They can go from the surprise to the woww feeling about what they are looking for. By following this key, you can keep the viewer engaged throughout the video.
Real Estate drone videography is becoming one of the necessary video for realtors for a perfect marketing concept. It is the convenient solution that can provide you close-ups of important details, wide shots of larger areas. Or even some action shots of someone walking through the property. This kind of video is one of the newest trend that young homebuyers are searching for to find their dream house. Using this, your marketing campaign can reduce the cost and time for better profits.
10. Include a Call to Action
Last but not least, there is one thing that you should include on your video is the Call to Action. It is the necessary thing that can encourage the homebuyers to lead to any further action or making the decision. You can put a sweet call to action at the end of your video to impress them more. It can be an invitation to schedule a tour or contact the real estate agent for more information. By adding more sincery and warmth welcome, your customers can feel the cozy feeling from the homeowners. This is the key opportunity to convert the viewer into a potential buyer. With a strong call to action, your campaign will have more engagements and increase the profits fastly.